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Replay XD

Safariland
March 3, 2016
Aquiesse
March 3, 2016

Senior Graphic Designer

Replay XD

Comparable to companies like GoPro, Replay XD made action cameras. While I was there I did packaging design, product development, website and trade show design. We managed multiple sponsored athletes and leveraged social media to market our product through these influencers in very specific verticles. We found success in the Automotive markets and Tactical arenas due to the camera's small metal exterior. The footage was much more stable than the competitors because of the different metal mounts that were available.

Prime X packaging

Replay XD
This packaging was designed around an existing hardshell. It was a challenge because it was a larger camera than previous versions. I made simple dieline adjustments that not only made the larger camera fit but it resulted in saving the company ~$20K in the overall production run of the camera. I removed the mount that was basically glued on to the box and allowed the camera to lock in to place on the cardboard box with some simple dieline cutouts.

POP displays

Point of Purchase