Los Angeles, in particular, is the epicenter of many ideas about car culture worldwide. The Fast and the Furious franchise has shaped many opinions about various nitch cultures in the automotive world. Movies like Gone in 60 Seconds, Bullet, Baby Driver have all come from studios right here in Hollywood. We have some of the most passionate driving roads on the planet. We also have some of the most enthusiastic people collecting these rare vehicles.
I have spent the last year photographing the well followed Timeless Kustoms build 'Vicious'. I have traveled the country with the owner and have had the opportunity to shoot Vicious in some very unique scenarios. I manage the social media accounts for Vicious (@Viciousstang). We have had multiple viral videos. When tallied across all channels the numbers go well into the millions. I have found candid relatable shots tend to go a long way online. That being said well-produced content is also essential to growing a page's following. When I took over the IG account there were ~10K followers. I have grown this account to ~29K followers currently (Dec'17)
Some of the meets I regularly attend with Vicious include Supercar Sunday, Sunset GT, SEMA, and Good-Guys. There are many great opportunities to generate great content and produce viral videos around this disruptive vehicle. We do drives for all sorts of charities and bring some really good things to the community through a shared passion for the automotive world. Brands like Musclekingz want us to be associated with their world as much as possible. We were a guest on their first Live FB broadcast. We often get mistaken for the Ken Block Hoonicorn and compared to them as well. Its been an interesting ride over the last year, but I wouldn't change it for the world.